TEMERLIN ADVERTISING INSTITUTE
It lies in the shadow cast by the big, bad business school where Microsoft Excel excels and class clowns get kicked out of class. These recruiting posters for TAI’s Creative Program shines a light on a degree and a career that most students don’t realize exists.
INSIGHT
INSIGHT
Current and prospective students aren’t aware of the creative program nor what a career as a creative looks like.
IDEA
Find what you didn’t know you were looking for.
COPY
COPY
It’s time to retire the “starving artist” trope. After all. who said you have to live in your parents’ basement in order to pursue your dreams? We believe that, when advertising is done right, it can be a true artform— the meeting place for art, music, film, theatre, animation, and technology. And so, we are seeking painters, photographers, filmmakers— creative-types of all kinds— to join our award winning program for art directors, designers, and copywriters. Whether you’re interested in majoring or double-majoring, visit www.smu.edu/advertising for more info.
You’ve got skills in sales, marketing, and strategy; you’re driven and entrepreneurial. But you’re also not sure if the “business world” is where you want to spend your career. We believe that creativity in business can be an art— that is, when it’s done right. And so, we are seeking creative-types of all kinds to join our award-winning program. Visit www.smu.edu/advertising for more info.
Advertising has long been known as a safe house for those deemed misfits and distractions. Even though you might not be able to major in stand-up comedy, there’s a place for funny at SMU— where wild dorm-room meets strategic thinking. Whether you’re a master of self-expression or an expert in delivering deadpan humor visit www.smu.edu/advertising for more info.
COPY
Creative writing is an artform. It’s an opportunity for passion, expression, and the free flow of ideas. And when it’s done well, it moves you to laugh, think, cry, and sometimes all at once. So stop writing about writing, and do the thing— write. Our award winning advertising program is always looking for copywriters, wordsmiths, poets, and storytellers. Visit www.smu.edu/advertising for more info.
Art Direction & Copywriting: Tessa Conti
AWARDS
Best Graphic Design// Portfolio Night 2022
Best Craft// Portfolio Night 2022
Bronze// Art Direction// Dallas ADDY
Bronze// Out-Of-Home Poster Campaign// Dallas ADDY
Shortlist// Out-Of-Home Posters// Young Ones